Richard W. Florea

18235 Baldwin Drive, 

South Bend, IN 46637


Executive Profile

Accomplished Executive with demonstrated ability to deliver mission-critical results, specializing in corporate development, strategic planning, market development, and operations with total P & L responsibility.

Skill Highlights

  • Leadership/communication skills
  • Organizational Restructure 
  • Change Management
  • Operations  and Finance 
  • Team Leadership
  • Strategic Alliances
  • Start-ups, Mergers and Acquisitions
  • Strategic Planning
  • Total Quality Management
  • Process Improvement
  • Vision
  • Risk Management
  • Work-flow Planning
  • Cost Reductions
  • Multi-million   Dollar P & L Management
  • Negotiation Skills
  • Lean, Kaizen, SPC

Significant Accomplishments

· Lead transformational change at Skyline Corp.(SKY-NYSE). Assumed CEO role of company that had delivered 8 years of successive losses totaling over $130M. Returned company to consistent profitability with first year bottom line improvement of $12m. Stock price improvement of 700% during tenure, $3.14 to $24.99. Improved company culture, attracted A Grade talent, implemented change to product offerings and oversaw improvements in price to value proposition. Instrumental in strategic merger with competitor to create the nation’s largest publicly traded manufactured housing company. 

· Led initial funding efforts for start-up technology company. Negotiated with both suppliers and strategic distribution partners. Developed additional market channels, oversaw early gazelle growth, and eventual agreement with M&A Firm leading to successful exit through a sale to a publicly traded company. Returned 10x to original investors in only seven years.

· Grew company top-line from $95m to over $400m as president of Dutchmen Mfg., Inc., a Thor Industries, Inc. portfolio company. Lead company’s growth from three plants, producing 4 product lines to eleven plants producing 20 product lines. Established initiatives to drive material cost reductions, reduce scrap, and improve overall product quality, introduced Lean Initiatives and aggressive use of Kaizen programs. 

Professional Experience

Skyline Corporation –(SKY-NYSE)   June 2015 to May 2018

President and CEO, Board Member

Elkhart, IN

Reporting to the Chairman, I was tasked to bring about transformational change in a 63 year-old publicly traded housing company that had posted eight successive years of losses and had an Auditors “going concern” opinion. Returned to profitability in year one with a bottom line improvement of $12m. Successfully attracted top talent, negotiated cost savings with key suppliers, and improved top line by successfully communicating value proposition to new and existing customers. Share value appreciation of 700% during tenure and instrumental in strategic merger with competitor to create the nation’ largest publicly traded manufactured housing company.

Truck Accessories Group, LLC   July 2013 to June 2015

President and COO

Elkhart, IN

Reporting to the Chairman, I was responsible for total P & L performance of $125m+ company with five business units located in four states. TAG, LLC is North America’s largest producer of fiberglass caps and tonneaus for light and mid-sized trucks. Delivered first year over year increase in unit sales in 12 years. Delivered record EBIT performance. Reinvigorated company innovation initiatives and entered new markets and distribution channels. Oversaw radical change in the distribution channel.

SMART-Temps, LLC  January 2010 to July 2013

President and CEO

Mishawaka, IN

Responsible for daily operations and strategic planning to drive growth of innovative, technology start-up company. Responsibilities included Investor Relations, Operating Agreement, Strategic Partnerships, Vendor Negotiations, Market and Product Development. Our products are used in schools, universities, hospitals, pharmacies, restaurants and grocery stores.

Dutchmen Manufacturing, Inc. May 2000 to April 2009

President and Chief Operating Officer

Goshen, IN

Thor Industries, Inc. company with 1500+ employees, operating 11 facilities in Indiana and Idaho, producing multiple product lines for distribution to dealers in the US and Canada. Direct reports included Vice Presidents of Sales, Finance, Operations, Human Resources and Quality. Responsible for total P & L Management, and reported directly to Chairman of the Board.

Dutchmen Manufacturing, Inc October 1998 to May 2000

Vice President of Sales

Goshen, IN

Responsible for product planning and innovation, dealer development, management of the sales organization, and implementation of sales initiatives. Member of Executive Committee.

Skyline, Inc.  October 1994 to September 1998

Division Sales Manager

Elkhart, IN

Responsible for management and training of the sales team, dealer development, dealer council initiatives, and overall sales performance. During tenure sales grew from $15MM to $40MM by streamlining products and improving dealer distribution.

Fleetwood Motorhomes   October 1987 to September 1994

Regional Sales Manger

Decatur, IN

Responsible for establishing and managing Dealer Networks in the South, Midwest, and Northeast. Consistently a top performer. Strong product trainer and innovative marketing efforts led to increased market shares.


Ball State University, Muncie, IN, USA  1980 -1984

Bachelor of Science

Management and Finance-Major

Political Science-Minor

Appointed by Indiana Governor Robert Orr to serve as the Student Member of the University Board of Trustees.

President of Student Center Governing Board and various other campus and community organizations.


Driven to succeed, goal oriented, strategic thinker, analytical, strong in ideation, risk management, and historical context. Committed to local and regional Economic Development efforts.

Community Service

Clay United Methodist Church, Past Chairman - JDRF Walk for the Cure, Vice Chair - Economic Development Corporation of Elkhart County, Past Board Member Boys & Girls Club of Greater Goshen, Board Member of The Crossing Education Center, Jumpstart North Central Indiana Stakeholder.

References available upon request. 

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